Abstract

            Culture is dynamic and ever evolving. While history records the tangible transformation in a society, it is literature and art that record the dynamic and evolving nature of culture. Cultural shift is often depicted through the change in perspective, attitude, and fashion. This transition is often traumatic to both the old and new generations. Literature and visual representation catch this silent but slow shift in the culture. This evolution and cultural transition may appear to be trivial, but they have a profound impact on the community. When two different cultures come into contact, one culture may assimilate into the other, or one culture may become less deemed than the other. In both cases, this transition is hard for both the old and the new generation. The movie Angammal, directed by Vipin Radhakrishnan pertinently portrays the impact of cultural shift and cultural cringe that evolved out of the process of modernisation.